Full Creative Direction
We took Yuko Rade from an artist with a vision to a fully built world, handling creative direction across his visual identity, content, merch, and digital presence.®.
(Research)
Our research shaped a visual language that's techy, minimal, and elevated, giving every corner of his brand a sci-fi feel that's consistent from campaign visuals down to the smallest detail.
(Experiment)
We treat every drop, post, and campaign as a live experiment, testing what his community responds to and feeding it back into the world so the brand keeps evolving with the people inside it.
(Results)
Projects
15+
Retention
100%
