Creative Direction
We handle full creative direction for Ariana Luterman, a two-time world record holder, building her world across websites, socials, clothing design, photo shoots, and more.
(Research)
Our research shaped a brand rooted in who she actually is, an endurance athlete with a story bigger than the records, giving every piece of her presence a direction her audience connects with.
(Experiment)
We treat her brand as a living experiment, testing content, campaigns, and design across every platform and feeding what resonates back into the world so it evolves as fast as she does.
(Results)
Projects
20+
Retention
100%
