Photograhy x Creative Direction
We handled social media and brand building for LMNT, producing shoots alongside their partners that turned collaborative content into a consistent, world-driven presence.
(Research)
Our research dug into how LMNT's community actually talks about hydration and performance, shaping a content direction that's science-backed but human, credible enough for athletes, approachable enough for everyone else.
(Experiment)
We treated every shoot and post as a live experiment, partnering with influential voices like Mike Israetel, Jeremy London, and others to test what resonated, then feeding it back into the brand so the world kept growing with the people who champion it.
(Results)
Traffic
50 Million
Success rate
100%
